We talk with entrepreneur and esthetician-to-the-stars, Shani Darden about how she developed her namesake skincare brand and got the attention of Sephora. Shani has long been Hollywood’s go-to person for all things skincare and after years of developing her own product line, in 2020 she took things to the next level by launching “Shani Darden Skin Care.” Tune in to hear how Shani played the long game and became one of the most trusted people in the skincare field (including Aurora’s). Then, we do a deep dive into private equity and the financial know-hows every entrepreneur should know. What’s an EBITDA? How about a convertible note versus a safe note? What’s a “data room” and how do you make one? You’ve got questions and we’ve got answers, thanks to Alisa Carmichael, of VMG Partners.
About Our Sponsor:
This episode is sponsored by Citi, which is committed to advancing financial inclusion through initiatives like Citi Financial Pathways, which has resources to help you meet your goals, regardless of where you are in your financial journey.
About Our Show:
Friends & Family is a podcast by Fifteen Percent Pledge in partnership with Alkemie Sound Lab. Our Executive Producer and Host is Aurora James. Production and scripting led by Theresa Avila. Editing and post-production by Alie Kilts; Additional production by Inés Rénique and Janice Llamoca. Story support from Zoila Darton of WORD Creative. Our engineer is Carlos Martin Carle and our music is by Dahlia Lagos. Special thanks to Celia Rose Hackling and Lena Bell of the Fifteen Percent Pledge.